Football for a Cause – Jessica Alba tours Johannesburg, South Africa

FIFA World Cup 2010 is not only drawing the attention of billions around the globe, but now it is also the centre of focus for the Hollywood Stars. FIFA World Cup 2010 is just around the corner and the whole football world awaits this spectacular event to kick-off.

Actress Jessica Alba arrives to ELLE Magazine's 14th Annual Wome

The Fantastic Four and the Dark Angel star, Jessica Alba made a trip to Johannesburg, South Africa. The actress is famous for her roles in a variety of movies and her place amongst the A-list celebrities in Hollywood, but yesterday the silver-screen siren was not in a film studio or at a swanky California hot-spot.

The Hollywood star actress was on a charity mission with her husband Cash Warren, as advocate for the 1Goal: Education for All Campaign. Alba took some time out from her movie schedule to visit and tour the newly built stadium in Johannesburg.  Alba was impressed by the 87 000-seater stadium which will host the 2010 FIFA World Cup Opening and the World Cup Final. On Monday, Alba visited Soweto and Alexandra Township where she had a tour of the stadium. She escorted onto the Stadium pitch by the Chief Executive Officer of the 2010 FIFA World Cup Organizing Committee South Africa (OC), Dr Danny Jordaan, after an earlier meeting between the two at the tournament’s SAFA House headquarters.


Alba was in South Africa as Co-Chairperson of the 1GOAL: Education for All campaign, to meet with Dr Jordaan about the importance of the FIFA World Cup in uplifting underprivileged children on the African continent. She like any celebs such as former Bafana Bafana player Mark Fish, Brazillian soccer player Robihno are part of the initiative that is spearheaded by FIFA, where they are trying to raise funds and awareness for children all over the world to get education.

I have had an incredible visit to South Africa, listening and learning about the fight for education for all and sharing in the world’s excitement about the upcoming World Cup. Education beats poverty, but today, 72 million children are out of school around the world,” said Alba, referring to the efforts by 1GOAL and a host of world leaders, star footballers and celebrities to use the World Cup to promote education among the youth.

We have to change this and this year we can. Not only is this going to be a tournament to remember, but the lasting legacy of this World Cup will be education for every child,” Alba told

Jordaan reiterated Alba’s focus on education through football in their brief meeting at the Organizing Committee headquarters at SAFA House in Johannesburg.

When we bid to host the World Cup we did so with the understanding that the tournament must provide South Africa and Africa with a social and economic legacy; that it should uplift a continent. Ever since we won the bid we have been working on this goal and already we are starting to see the benefits for the children. The 1GOAL campaign is using the leverage of the World Cup to ensure that the future of Africa, its children, receive an education. Through football we are changing the continent for the better,” said Jordaan.


The actress who wore skinny jeans, white top and brown pumps, took time in Alex on Monday in taking part in a football warm-up session with children of the township as she smiled and chatted with the coaches.

Follow Jessica Alba – Visit Jessica Alba’s Twitter Profile by clicking here.

Visit 1GOAL’s website by clicking here.

Follow 1GOAL – Visit 1GOAL’s Twitter Profile by clicking here.

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